The City of Mansfield is one of the 60+ municipalities that together constitute the Dallas/Fort Worth Metroplex. Mansfield is approximately 38 square miles in size, the third largest city in Tarrant County and has a population of 68,000 that is projected to grow to 130,000.
The story of the wayfinding design is the tale of 2 individual but common systems. The core of the program, Historic Downtown Mansfield, establishes the design framework. The sign configuration, shape and size reflect the local architecture. Historic colors, local materials and details connect it to the surrounding environment.
Once beyond the downtown boundaries the system colors and logo change to the full Mansfield identity and become more modern for the surrounding suburban neighborhoods and higher speed roadways. Additional adjustments to design were also made for the specific TXDOT requirements for signs that fall in the State right-of-way. A Steering Committee, as well as City Council was highly involved in all aspects of the design process.