Brandywine Valley

REGIONAL WAYFINDING & SIGNAGE PROGRAM

The Brandywine Valley spans parts Chester County, Pennsylvania and New Castle County, Delaware. It is famous for the national treasure of Longwood Gardens, but it also holds countless museums, historic sites, wineries, theaters, parks, and arboretums. Plus, there are several vibrant and charming downtowns and historic districts with dining for every palette, and shopping for every taste. Connecting the region is the Brandywine River, winding through forests and along scenic byways, offering recreation and inspiration to visitors and residents alike.

MERJE was hired to develop a regional wayfinding system that will easily direct visitors to these attractions. Working with two DOTs, two Visitor Bureaus, several municipalities and stakeholders, a design was developed to work across the entire region, in rural areas and towns alike. The rolling hills and gentle current of the Brandywine river is the inspiration for the cut graphic panel at the top of the signs. The color palette is drawn from the identities of the two Visitors Bureaus and the boutique wine industry growing in the region.