Austin, Texas, is bursting at the seams with creativity and culture. MERJE developed a comprehensive Wayfinding Master Plan for the Downtown Austin area with a design that provides clear, concise information, framed in a modern design that is artistic and industrial in its use of materials. The wayfinding system will incorporate technology, sustainable materials, and best practices. Icons, patterns, and colors compliment the environment. The project’s scope includes vehicular and pedestrian signage as well as identification for the local urban trailheads.