City of Petaluma

BICYCLE / PEDESTRIAN WAYFINDING PLAN

Ideally situated along a serene stretch of the Petaluma River – yet a mere 45-minute drive from San Francisco – Petaluma is the perfect place to stay, shop, dine, and play while exploring everything Sonoma Wine Country has to offer.

Outdoor enthusiasts visit Petaluma year-round for road and mountain cycling tours, hiking along the gorgeous Sonoma Coast, and paddle-boarding on the Petaluma River. The outdoor adventures in Sonoma County are endless, and there’s no better home base than Petaluma.

MERJE has been working with the city of Petaluma on the design of a bicycle and pedestrian wayfinding program that will promote their trails and encourage connections between trails, parks, public transit and their very walkable downtown. Wayfinding elements, include trail signage, information kiosks, waterway access identification, branded crosswalks and pedestrian information. The design is an extension of the Petaluma tourism brand and draws inspiration from the local architecture for the shapes and colors.