A unique and functional wayfinding system can market Virginia Tech, present a friendly image and communicate that the University is efficient, organized and caring. Helping a visitor “find their way” is an important part of their experience and time spent on campus.
The goals of the Wayfinding Master Plan, developed by MERJE, included achieving a consistent and unified wayfinding system, incorporating graphic improvements based on university branding initiatives, accessibility for persons with disabilities, safety, cost, durability, and sustainability. The primary focus was the design of aesthetically appropriate signs that enhanced the visual character of the campus. The work included building ID signs, pedestrian and vehicular directionals, parking lot identification, campus maps and utilizing existing pavilions to create new information hubs for students and visitors alike.