Cabarrus County “Where Racing Lives” is home to an unequaled concentration of motorsports attractions including Charlotte Motor Speedway, zMAX Dragway, and top NASCAR team headquarters. Visitors can also experience museums, art galleries, live theaters, a botanical garden, eclectic shopping, fine dining and more all within a radius of two city blocks in Historic Downtown Concord.
The Cabarrus County Convention and Visitors Bureau, contracted with MERJE to design and plan a County-wide wayfinding program that connects 5 municipalities and the various community assets and attractions. The design is modern and sleek, reflecting the Cabarrus County brand. Working with the County, Cities, and NCDOT, the program includes vehicular signage around the County and pedestrian scale elements in the individual downtowns. Each municipality retains their own personal identity through the use of their own color and logo graphics. The program is scheduled for installation for late summer of 2017.