Asheville

Regional Wayfinding Program

Vibrant, colorful, artistic, natural, sophisticated and folky only begin to describe the Asheville region of western North Carolina. Marketing (and wayfinding) for such a diverse area requires the communication of a consistent brand, while allowing for the individuality of each district, town and place to present its own unique character.

Gateways incorporate sculptural elements and create landmarks. Kiosks and post details provided an opportunity for the inclusion of local artists in the design, capturing the funkiness of downtown Asheville and help reinforce the eclectic experience of the region.