Wayfinding Program

While Augusta is known worldwide for the Masters® and the coveted green jacket, you will also find Georgia’s second-oldest and second-largest city – also known as the “Garden City” of the South. The aesthetic design of the sign program hints to the game of golf, though pattern, shape and color (green, of course), while not using literal objects or graphic translations. Traditional style poles, integrate well into the historic downtown environment, and gateways have weathered brick bases that reflect the old industry buildings that are being converted to a variety of uses.

Client: Augusta Convention Visitors Bureau
Services: Analysis, Design, Planning, Documentation
Project Location: Augusta, GA
Special Services: Community Wayfinding