Hotel, Restaurant, and Retail Signage
Swarthmore College is currently embarking upon a series of capital project initiatives that will continue to transform the campus. A key component of these initiatives is the development of the Town Center West project, which is a development concept that includes the construction of an inn, restaurant, and retail space to house an expanded College store. The TCW development, which has the additional feature of being in close proximity to a regional rail line, will also provide a closer, stronger connection between Borough residents and the College community
MERJE worked with the College and Aegis Property Group, as well as a multi-disciplined team of architects, interior designers, and retail strategist to develop a comprehensive exterior and interior signage program for the various building types. The traditional borough architecture and village setting are a guiding basis for design, as well as strong brand and identity recognition for each space.