Tri-Cities, a growing metropolitan area in southeast Washington where 300 sun filled days offer visitors a year round outdoor paradise. Fun in the sun is a way of life in the Tri-Cities–one reason it’s among of the most popular spots for Washington vacations. The Visit Tri-Cities Convention and Visitors Bureau began to roll-out their new brand identity and slogan “ Brighter Bolder Better”, with a new website and marketing materials, the natural next step was the development of a new wayfinding program that would help connect the 4 major cities of Pasco, Kennewick, Richland and West Richland.
In addition to the comprehensive wayfinding program, MERJE is assisting with developing the strategies for the administrative aspects of this regional wayfinding program, including management, maintenance and funding opportunities. The project includes gateways, orientation maps, vehicular and pedestrian elements that reflect the new brightly colored logo and the Tri-Cities outdoor experience.