Downtown Wayfinding Program

Downtown Tampa is currently experiencing a resurgence of development interest including creating a continuous pedestrian walkway along its waterfront (Tampa Riverwalk), building residential towers, adding new museums, attracting larger conventions and hosting more activities to attract people downtown on nights and weekends.

Tampa Downtown Partnership has been joined by local, county and state agencies to develop a wayfinding and identity system to connect the clusters in the downtown urban core. The project’s Steering Committee, selected MERJE to design a wayfinding program that projects a consistent image, eases vehicular congestion, promotes walking and mass transit and be sustainable as well as expandable. Wayfinding issues include the creation of districts, clear direction to parking and large event wayfinding.

Client: Downtown Tampa Partnership
Services: Wayfinding & Signage Program
Project Location: Tampa, FL