New Orleans is the home of Jazz, Mardi Gras and some of the finest restaurants in the country. It is also an economy driven by tourism and the urban visitor experience. MERJE is working the New Orleans Downtown Development District and the City of New Orleans on a new wayfinding program that is part of an overall economic development effort to improve the pedestrian quality of life and present a easily identifiable signage program to direct visitors, tourists, residents, and workers.
MERJE has developed designs for vehicular and pedestrian signage, kiosks, sidewalk compasses and a universal map to be used across a variety of communication tools. The design team has also provided a Digital Wayfinding Strategy report for the potential integration of technology, content and interactive tools.
The design of the system avoids the typical New Orleans themes or heavy ornamentation and relies on a clean, simple and contemporary look that is visually appealing and fits the environment.
Client: DOWNTOWN DEVELOPMENT DISTRICT & CITY OF NEW ORLEANS