BICYCLE & PEDESTRIAN WAYFINDING PROGRAM
Located about 45 miles south of Missoula, the town of Hamilton (Population: 4,723) is a central trade area for hundreds of small farms, ranches and orchards that fill the valley. Hamilton offers a variety of outdoor activities, including hiking, fishing and bicycle trails. The historic downtown is a authentic Montana experience offering local boutique shops, dining and museums.
MERJE developed a wayfinding plan that connects Downtown Hamilton with adjacent destinations including the Bitterroot River, Bitterroot Trail, City Parks, and additional community attractions. While vehicular signs are included in the program, the system is primarily oriented towards pedestrians, and cyclists.
Our design reflects the city of Hamilton brand, the local environment and the diy culture of the community. Readily available materials, standard sizes and components are incorporated, so the signs can be fabricated by the city of Hamilton staff and local volunteer groups.