Johnson City

Wayfinding Program

Downtown Johnson City in Northeastern Tennessee is a place of uniqueness shaped by a sense of history, but not bound by the past. It offers a mixture of arts, cultures and faiths; education, entertainment, and tastes; business, government and emerging technologies; and opportunities for innovation and entrepreneurship.

MERJE is developing a signage plan, which will provide unified gateways that welcome visitors, directional signs that lead to downtown, assist navigation to parking opportunities and create landmarks that provide orientation and express the character and culture of Johnson City. The project fosters a greater sense of connectivity, publicizes information about downtown amenities and events, and provides direction to attractions and activities throughout the community.