Huntington Beach

Wayfinding Program

Huntington Beach California offers 10 miles of uninterrupted beach, the most consistent waves on the West Coast, exceptional shopping and dining and a culture that is the quintessential SOCAL lifestyle.

MERJE has been hired by the HB Convention and Visitors Bureau to develop a comprehensive citywide wayfinding program. In addition to signage, MERJE recommendations include a mobile app for self-guided walking tours, landmark public art murals, and custom crosswalks, all of which reinforce the Surf City USA brand experience.

Design options for the wayfinding system are inspired by the classic surf culture, the natural environment and the soul and creative forces that enliven your HB experience. Translucency, light reflection, bold graphic patterns, natural materials and digital structures all have a place in the design concepts.

Client: Huntington Beach Convention & Visitors Bureau
Services: Analysis, Design, Planning, Documentation, Construction Admin
Project Location: Huntington Beach, CA
Special Services: Community Wayfinding, Elements