Wayfinding Master Plan

The City of Coronado is a small beach community, with a rich history and resort atmosphere. Surrounded by the San Diego Bay and the Pacific Ocean, Coronado residents and visitors enjoy one of the nation’s most beautiful beaches in one of the world’s most affluent cities.

To design a wayfinding master plan for Coronado, MERJE utilized a 5-step approach for strategy, planning, design, and implementation. This design process provides a basic structure for advancing through the project and provides opportunities to address individual project issues that are unique to the town. The project is currently in the schematic design phase. MERJE explored the rich colors and iconic architecture of Coronado in developing design options.

Client: Coronado Tourism District
Services: Wayfinding Master Plan
Project Location: Coronado, CA