New Jersey Master Plan

Wayfinding Master Plan

MERJE was contracted through the non-profit group Celebrate NJ to develop a Wayfinding Masterplan for the State of New Jersey. This comprehensive Masterplan provides guidelines for creating wayfinding programs and signing regions within the State. Travelers to New Jersey are first welcomed upon their arrival to the State and introduced to the idea that there are distinct tourist regions within the State. They are then guided to the region that houses their point of interest. Once they arrive within the appropriate region they are directed within that region to their destination.

The master plan maintains that individual signing regions are unique and that the wayfinding programs established within each signing region should reflect the inherent character of that area while maintaining a consistent presentation of information to the visitor. Ultimately, the philosophy driving the project is to create a well planned, organized and user-friendly image for the State while aiding travelers in discovering all that the State of New Jersey has to offer.