Austin is bursting at the seams with creativity and culture. MERJE developed a comprehensive Wayfinding Master Plan for Downtown Austin. The design provides clear concise information, framed in a modern design,that is artistic and industrial in its use of materials. The wayfinding system will incorporate technology and sustainable materials and practices. Icons, pattern and color compliment the environment. The scope included vehicular and pedestrian signage as well as identification for the local urban trailheads.