Baton Rouge Parks (BREC)

PARK SIGNAGE & WAYFINDING

The Recreation and Park Commission for the Parish of East Baton Rouge (BREC) was created in 1946. It is BREC’s mission to contribute to a healthier, more vibrant community by providing exceptional parks, open spaces and recreational experiences for all of East Baton Rouge Parish. The BREC Parks System encompasses 6,624 acres across more than 180 parks broadly organized into four groups: trails, community parks, neighborhood parks, and special use facilities. The System is made up of a variety of trails, parks, swimming pools and activity areas. The system also includes special use facilities, including golf courses, the Baton Rogue Zoo, Cohn Arboretum and Farr Park Equestrian Center.

MERJE has been contracted to provide all planning, design, and implementation of a standardized signage and graphic manual for the BREC Parks System. The Sign Standards Manual will be used by BREC staff in all departments to implement a consistent program through the parks. The design considers communication of a consistent BREC identity, user experience requirements, materials that reflect the environment, costs and the management and maintenance of the overall sign program.