Located in Dallas County, approximately 15 miles northeast of downtown Dallas, Garland is a traditional first-ring suburb and home to over 233,000 residents. As far as the city’s new brand implementation strategy, the city hired MERJE to design and plan a wayfinding program that reinforced the new city identity/logo and focused on directing visitors to Downtown Garland. The design utilizes colors and graphics from their “firewheel” logo, creating a unifying design across many elements. Phase 1 included Downtown trailblazers, parking identification and Pedestrian directionals.
Client: CITY OF GARLAND
Services: ANALYSIS, DESIGN, PLANNING, DOCUMENTATION, CONSTRUCTION ADMIN