Las Colinas

Identity & Interior Signage

This new Convention center at Las Colinas is 275,00 sq. ft. on a 40-acre site near Dallas. MERJE worked alongside the architect to create the exterior and interior wayfinding signage program and new identity for the Center.

The design of the wayfinding system takes cues from the architecture, using materials and finishes that allow the signs to fit naturally in the built environment. The wayfinding and flow of information in the building needed to be flexible and seamless, adapting to event needs on a day-to-day basis. Digital screens are incorporated into the exterior and interior kiosks, as well as conference room signs allowing the Convention Center to customize the wayfinding for each event.