DART

Communication Audit

Dallas Area Rapid Transit (DART) services to 13 cities in the Dallas/Fort Worth Metroplex. Transportation services include bus, an electric light-rail system, a commuter rail line, ride-share programs, curb-side services for the mobility impaired, and transit educational services. MERJE conducted a Customer Communication Audit and subsequent improvement recommendations for communicating to DART customers in print, electronic, stationary fixed signage, and on-board methods and modes. An overall review of the effectiveness of the current DART customer informational landscape enables the agency to define areas needing improvement, with the goal of enhancing and simplifying customer information, and how it is delivered.