Whistler Valley Trail

WAYFINDING PROGRAM

Opportunity for outdoor recreation is everywhere in and around the Resort Municipality of Whistler (RMOW), British Columbia. In addition to the epic ski slopes, there are robust parks and trails systems, there are over 25 parks ranging from small neighborhood green spaces, to large community parks with numerous facilities. The gem of the Whistler Parks system is the Valley Trail, a 40 km (26 mi) paved path that runs the entire region and serves as the connection between many of the parks and Whistler Village.

Park signage is heavily branded with the RMOW identity to communicate the parks are a municipal asset. Pictograms are utilized to help communicate the types of activities that are available in each of the individual parks. Rules, regulatory and etiquette information are co-located on single structures to reduce signage clutter. Natural basalt stone accents and angular shapes create a design that is unique and of its place.