Walla Walla

Regional Wayfinding Program

Tourism Walla Walla in cooperation with Partnership Walla Walla commissioned MERJE to develop a Wayfinding Master Plan for Walla Walla Valley.

The wine industry has made the Walla Walla Valley a destination for foodies and gourmets, but beyond the lush acres of vineyards and numerous tasting rooms are art galleries, golf courses, historical sites, parks and ski lodges, as well shopping and dining for every palette.

Goals of the Master Plan being developed by MERJE, include achieving a consistent and unified wayfinding system for the five municipalities in the valley as well as a system that integrates signage for wineries in the region. Sign Types include Valley gateways, vehicular and pedestrian signage including kiosks, interpretive panels and maps. The program will unite the municipalities that make up the Valley, creating the feel of a larger and more diverse destination than a single town on its own.