Village of Homer Glen

COMMUNITY BRANDING

Homer Glen, Illinois, is an upscale suburban gem located approximately 25 miles southwest of downtown Chicago. Incorporate in 2001, Homer Glen is one of Illinois newest municipalities. The Village offers a unique blend of open space, residential developments and vibrant commercial corridors, but its heritage in agriculture, existing farmlands and connection to nature makes it a unique oasis to the adjacent commercial municipalities.

MERJE has been working with a Steering Committee, Economic Development Committee, Village Board and the local community on the development of a new identity, tagline, marketing materials and gateway signage. The design process included visual exercises with the working groups, as well as residents, online surveys and formal presentations. The logo builds on the idea of “community & nature in harmony” and the color palette reflects Autumn, the time of year, where Homer Glen shines. The tagline “ You Know You Are Home” reflects the feeling you get when you transition from the busy suburban communities to the more serene and open environment of Homer Glen.