918 Trails (INCOG)
BRANDING & SIGNAGE STANDARDS
The Indian Nations Council of Governments (INCOG) is a voluntary association of local and tribal governments in the Tulsa metropolitan area in northeast Oklahoma. INCOG provides planning and coordination services to assist in creating solutions to local and regional challenges. As part of the regional Trail Master Plan (GO Plan) the organization realized that many of the local trails have yet to see their maximum potential due to a lack of signage and the perceived disconnect of the existing trail system.
INCOG hired MERJE to develop a new trail system identity that would recognize the full trail network under an overall brand, but at the same time maintaining the recognition of existing trail names and logos. MERJE worked with stakeholder groups from across the 5 counties and numerous cities to develop the new logo and sign standards.
The system name originates from the local area code that captures the entire region and has significant recognition equity. The logo plays on the unique feature of the region, green lush environment, rivers and horizons. Brand imagery looks to communicate, the community involvement, family friendly events and the promotion of outdoor activities, such as mountain biking.