Susquehanna Greenway

BRANDING STANDARDS

The Susquehanna Greenway encompasses the entire length of the Susquehanna River as it flows within Pennsylvania. Once completed, the Susquehanna Greenway will become the largest greenway in Pennsylvania, linking natural, cultural, historic, and recreational resources along the 500-mile corridor.

The Susquehanna Greenway Partnership (SGP) is the 501(c)3 non-profit dedicated to advancing the vision of the Susquehanna Greenway. SGP works with partners to grow this network, inspire people to engage with the outdoors, and transform communities into places where people want to live, work, and explore.

MERJE worked with the Susquehanna Greenway Partnership staff to develop identities for both the “organization” (SGP), as well as the “physical trail” (Greenway).

The Partnership identity builds on the acronym SGP and communicates a trustworthy image through a strong use of typography, separating it from the Greenway identity, which expresses a more illustrative style to reflect the on-trail experience.

The related but separate identites have a common design language, but still serve the unique requirements of the users, as well as the variety of applications.