Princeton Public Library

Identity & Signage

Located in the heart of downtown, Princeton Public Library is a community asset and gathering place. MERJE developed a branding and signage program that looks to compete with the popularity of the combination bookstore/cafe retail spaces.

The brand includes an icon of a person reading a book, emphasizing the “public” in public library, while the simple typography depicts the library as a friendly and approachable environment. The icon portion of the logo has been adapted for use in the identification of the library store and on merchandise for sale in the store. To identify the different sections of the library, the interior signage incorporates photographs of people reading, listening and engaging in other activities related to the library’s resources.