Wayfinding Program

The charming city of Ocala, Florida was constantly being tied to Marion County – the “Horse Capital of the World”, in which Ocala resides. The City wanted an identity of its own that focused on family, diversity, their central location in Florida, and provided a feeling of connectivity across the city.

MERJE created a new identity and brand for Ocala that wove together the unique aspects of the city. The new city logo is friendly, colorful and the ring around the “O” is a nod to the central location of Ocala in the state. The tagline: “Find Your Place” speaks to the fact that there is much more to Ocala than horses, and challenges visitors and residents alike to become involved in all the city has to offer. This new brand is being carried through in new wayfinding signs, exciting gateways, and other marketing materials that connect and promote the city in a fresh, open way.

Client: City of Ocala, Planning Department
Services: Analysis, Design, Planning, Documentation, Construction Admin
Project Location: Ocala, FL
Special Services: Community Wayfinding, Branding