Little Rock Maps

Signage alone cannot solve a wayfinding problem. Providing visitors with a variety of tools and presenting information in different forms helps to create a variety of touch points and opportunities to help people find their way.

Orientation maps, whether they are printed in a brochure, displayed on signage, or digital and interactive, are a common way finding tools. The use of consistent terminology and graphics across a range of mediums builds trust in the wayfinding program, and gives the user confidence that the information being presented is accurate, up-to-date and part of an overall system.

Client: Little Rock Convention & Visitors Bureau
Services: Orientation Maps
Project Location: Downtown Little Rock, AR
Special Services: Community Wayfinding