Crossway Trails

REGIONAL TRAIL BRANDING & WAYFINDING

The Michiana Area Council of Governments is working with MERJE to develop a new brand for the Michiana Area Trail Network. Trails that cross through 6 counties and two states will be branded as one trail system and have marketing and signage elements developed to unify the evolving network.

Interviews and design charettes were held with stakeholders and the public to gather insight of how the trails are viewed and used by residents. An on-line survey was also posted to gather additional public input. After reviewing the feedback, design concepts for a Trail System Logo were presented to the stakeholders and the public. Feedback was again gathered, revisions were made, and final logo designs were presented.