Branding & Signage Standards
The park system of Allentown includes over 2,000 acres ranging from sprawling green vistas to pocket parks smaller than a city block. To highlight the gardens, fields and open space of Pennsylvania’s third-largest city, MERJE established a framework of design standards for the parks, including a catalogue of sign types, information hierarchies and an identity program.
Designed to enhance and promote Allentown’s green infrastructure investment, the new standards will improve community access and promote recreational opportunities for city-dwellers. Allentown’s park signage system is now an element of the comprehensive bicycle and pedestrian Trails Master Plan developed by urban designers Stromberg/Garrigan & Associates and Greenways incorporated.