John Burroughs Black Creek Trail

IDENTITY & WAYFINDING SIGNAGE

The John Burroughs Black Creek Trail, located in Ulster County, NY, is a multi-modal 11-mile trail linking Illinois Mountain to the Hudson River through the Black Creek corridor. The goals of the trail development are to create a regional recreation destination, conserve the sensitive local ecology, and promote economic development within the Towns of Esopus and Lloyd, while connecting people to the writing, legacy, and natural world of John Burroughs.

MERJE has been contracted by Scenic Hudson, to work with local stakeholders including John Burroughs Nature Sanctuary, Ulster County, NYS Department of Environmental Conservation and the Towns of Esopus and Lloyd, on the design and planning of a comprehensive branding, wayfinding and interpretive signage program.

The design looks to the writing of John Burroughs for inspiration, takes cues form the dense forest like experience and incorporates natural materials and a rustic aesthetic to reflect the environment. The wayfinding addresses the multi-use aspect of the various segments of the trail from from biking, to paddling and hiking. Trailheads, information kiosks, maps and directional signs will help guide visitors along the trail, while telling the story of this uniquely preserved area.