Little Rock

Wayfinding Program

Little Rock, Arkansas, is a thriving capital city with exceptional dining, miles of scenic riverfront, and top of the line attractions which make this city a popular visit for tourists and the like. MERJE has designed a signage and wayfinding system that emphasizes the Little Rock brand, increases the sense of direction and address the needs of visitors and residents using all methods of transportation. Each district has been assigned a color that appears on signage and is reinforced on maps and other printed materials. MERJE worked with the Little Rock CVB and AHTD to plan signs along AHTD Row and through the city streets.