Portsmouth, NH

Wayfinding Program

The City of Portsmouth scenic location on the Piscataqua River and its rich maritime and architectural history make it a popular tourist destination. There are numerous cultural organizations, historic sites, and other destinations that draw a significant amount of visitors to this part of the seacoast. Many of Portsmouth’s historic sites and visitor attractions are located within the compactly-settled, vibrant and distinctive downtown along with numerous retail shops and restaurants.

The City selected MERJE to develop an overall wayfinding Master Plan and Signage program for the city. The wayfinding program provides consistent and attractive information to assist the traveling public to navigate efficiently to key destinations within the City. The project considers wayfinding needs for all modes of travel including for motorized vehicles, bicyclists, and pedestrians, and reflects the distinctive and creative character of the City.