Terra Libri is a fresh-bake cafe. Each of the menu items are made with all-natural ingredients and produce from local New Jersey farms and orchards. MERJE worked with Terra Moma Restaurant Group to develop a new identity and branded graphics that reflect the farm-to-table approach of the cafe. An earth tone palette was incorporated, along with black & white images of farmers and photos of the fresh produce. Located within the Princeton Public Library, the space provides a gathering place for the local community to stop in and meet with friends, grab a cup of coffee to go or just enjoy the latest best-seller.