Daddy o Hotel
New Jersey & miami, florida

Daddy O is a boutique hotel with a modern, urban chic design aesthetic. MERJE developed the logo identity, brand collateral and comprehensive exterior and Interior signage for the two locations. Working in concert with the architects, the signage included the evaluation of potential locations, code review, conceptual renderings and design documentation. The circular brand element “O” is a repeating feature in the architectural design elements.

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photo credit: BALONGUE DESIGN