Downtown Eugene

Pedestrian Wayfinding Master Plan

With a strong sense of identity, Eugene is a dynamic, creative and open city set in the South Willamette Valley. Located between the Willamette River, the coast mountain range and the Cascade Mountains, Eugene is the home of the University of Oregon, an active, engaged community with a thriving, and pedestrian friendly downtown. From the city center to city neighborhoods, Eugene is full of eclectic entrepreneurial folks pursuing a variety of creative activities

MERJE worked with the City of Eugene to develop a comprehensive Pedestrian Wayfinding Master Plan, that guides visitors and residents alike. The system supports discovery of local destinations, provides walking distances and promotes the use-of public transit. The design provides simple and clear information. Utilizing a heavy dose of pictograms and maps to assist communicating to international visitors. Local artist, Tim Jarvis was engaged to craft the glass blown finials that create small beacons a top the signpost.