South Beach Style

Follow the fashionistas and you’ll find Miami Beach’s white sandy shores and round-the-clock South Beach dance clubs, but you may miss the art museums, botanical garden and galleries. Tourism is big business in Miami Beach and a new signage system designed by MERJE will help you find your way on your next visit.

Working with City officials, stakeholders and the community, MERJE created a wayfinding program and brand identity influenced by Miami Beach style. The polished, ellipse-shaped post provides a modern elegance to the spine of the sign structure. The guide sign face is simple, meeting Florida Department of Transportation criteria, but the back of the sign, the panel shape and brackets take on curved forms that turn a seemingly simple sign into a distinctive element on the street. Every aspect of this inspired design helps it to integrate into an environment that has an overwhelming architectural context and visual presence.

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