Fredericksburg is located in Texas Hill Country, a short scenic drive north of San Antonio, and just west of Austin. The community has a strong reputation for historic preservation and small town charm. Fredericksburg is known as the home of “Texas German," a dialect spoken by generations of settlers who lived peaceably with the Comanche Indians of the region. Their peace treaty has been honored for over a century and a half, making it one of the few treaties with Native Americans that remains unbroken.
MERJE has developed a comprehensive Wayfinding Master Plan for Fredericksburg that incudes gateways, vehicular and pedestrian signage, parking directional signage and information kiosks. The German infuence is apparent throughout Fredericksburg, specifically gingerbread and scherenschnitte (paper cuttings) so it was only natural to bring those influences into the wayfinding design as well. The design of the program looks to balance not only the traditional and historic hertitage of Fredericksburg, but also reflect the energy and growth the area is enjoying as wineries and music festivals attract more visitors.