Downtown Frederick’s greatest strength is the variety of shopping, dining and entertainment experiences that complement the rich history found among the well preserved buildings. This “Great American Main Street”– the first in the State of Maryland – lives up to its national billing with more than 230 retailers, restaurants and art galleries, events nearly every weekend of the year, a daytime workforce of 5,000 people and more than 13,000 downtown residents. Downtown Frederick is the heart of the City of Frederick, a municipality of approximately 58,000 residents and serves as the County seat for Frederick County.
MERJE is working with the Downtown Frederick
Partnership to design a wayfinding program that
reflects the historic character of its downtown.
Gateways, directional signage for vehicles and
pedestrians, as well as parking garage identification, maps, interpretive panels and kiosks are all essential parts of this wayfinding plan. This program will welcome, orient, direct and inform visitors and residents alike.
The firm and the City of Frederick have also been working with the State Highway Administration to coordinate the wayfinding program with the Tourism Area and Corridor (TA C) signage, which is planned for the opening of a new exit along Interstate 70. The new exit will become the primary gateway to Downtown Frederick.