The City of Camden’s ambitious urban revitalization program includes a new baseball stadium, music center and shopping/entertainment complex on its waterfront. MERJE developed a wayfinding program for the thousands of visitors and residents expected to visit the city’s sites.
The City wanted a program of clear, concise roadway and pedestrian signs that would ease traffic congestion and make tourist attractions easy to find. In response, the MERJE team designed icons that represent the city’s districts, including the riverfront, business, medical, and university districts. Gateway signage welcomes visitors to Camden and color-coded directional signs make driving easier. Using a seven-step process to define the districts within the city and develop the program, the design team created a comprehensive system of signs that celebrates Camden’s rich industrial heritage and clearly guides visitors and residents alike through the community’s treasures.