BENTONVILLE, Arkansas

Nestled in the beautiful hills of the Ozark Plateau, home to the University of Arkansas, Walmart World Headquarters and the Arkansas Research & Technology Park, northwest Arkansas is one of the fastest growing metropolitan regions in the country.

MERJE is currently working with the Northwest Arkansas Council to develop a regional wayfinding program. Originally conceived as a citywide program for the City of Bentonville, the project now includes the entire northwest Arkansas region and will connect the municipalities of Fayetteville, Bentonville, Rogers, Springdale, Shilom Springs, Eureka Springs, Lowell and Bella Vista.

In 2011 the first phase of the project was installed throughout Bentonville to coincide with the opening of the Crystal Bridges Museum of American Art. The comprehensive program provides a singular design for the region, but also allows for each town to promote their own identity through individual use of color and graphic elements. The modular design of the system allows for future updates and expansion as the region grows. Signs located along the state highway system are coordinated with the State Highway Authority.

The project is a good example of how municipalities can build partnerships, pool their resources and promote the depth of destinations in a region.

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