While Augusta is known worldwide for the Masters® and the coveted green jacket, you will also find Georgia’s second-oldest and second-largest city – also known as the “Garden City” of the South. Augusta is full of history, atmosphere, Southern charm, and activities to engage everyone’s interest. Through its new wayfinding program, Augusta’s 1.5 million annual visitors will easily discover the historic charm of the classic South with Augusta’s tree-lined streets and majestic antebellum mansions.

The aesthetic design of the sign program hints to the game of golf, though pattern, shape and color (green, of course), while not using literal objects or graphic translations. Traditional style poles, integrate well into the historic downtown environment, and gateways have weathered brick bases that reflect the old industry buildings that are being converted to a variety of uses. MERJE also provided an Implementation Strategy and Wayfinding Analysis, which helped to outline the scope of the project issues and provided a tool for obtaining funding and grants for the program. Gateways, Downtown Trailblazers and Pedestrian signs for a new streetscape project were all installed, just in time for the Masters® .

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